A STUDY ON PERSONAL AND SOCIAL PROBLEMS FACED BY RURAL WOMEN ENTREPRENEURS IN COIMBATORE CITY
Keywords:Women entrepreneurs, Personal problems, Social problems, Rural Entrepreneurs
Entrepreneurs occupy a significant role in India for rural as well as urban development. Contribution of women entrepreneurship is inevitable for the development of our nation. Substantial contribution of men and women are important for sustainable development of rural India. But the growth of Rural Women Entrepreneurs (WE) is meager because they are facing problems including personal and social. Hence, women contribution in economic development is less when compared to men. In rural regions women are discriminated not only by men but also by aged females restricts them to come out of their walls. Hence, the study carried out to ascertain the personal and social problems faced by rural WE. The result of the study discloses that lack of initiation is the major personal problem and dual role played by them is the major social problem faced by the rural female entrepreneurs.